If you want more eyes on your business and increased sales in your bank account, social media marketing is the way to go. In this article, we’ll discuss how to market your business on social media effectively. I’m going to let you in on a big secret: there are three main objectives you need to keep in mind with social media marketing. Without these, your strategy is broken. We’ll also cover three proven tactics for landing clients, growing your business, and attracting clients who love to work with you and pay you.
The Objectives of Social Media Marketing
Let’s start with the three main objectives of social media marketing: Lead Generation, Lead Nurture, and Lead Conversion. If you’re not focusing on these, you’re just creating content for the sake of content and running on a hamster wheel. Your business deserves more than that.
Lead Generation: Every piece of content should aim to generate leads. For example, sharing a story about a strategy that changed your life and including a call to action like, “Click the link below to get access to this free resource,” can generate leads by encouraging viewers to join your email list.
Lead Nurture: After generating leads, you need to nurture them. Engaging with your audience and providing value helps build a relationship. Content that offers insights and value can nurture leads even before they’ve opted in.
Lead Conversion: The final step is converting leads into paying clients. This happens after nurturing, through actions like purchasing a course or scheduling a consultation. Your content should guide leads towards this conversion with compelling calls to action and valuable offers.
Think about how every piece of content can accomplish one or all of these objectives. You might create content that both generates and nurtures leads or content that leads to all three objectives. For instance, a post telling a personal success story and offering a free resource can generate leads, nurture them with valuable insights, and drive conversions through follow-up emails.
To keep these objectives in mind, consider writing them down and placing them beside your computer. This will help ensure that you’re not creating content haphazardly but with a clear purpose to grow your business.
The Importance of a Strategic Approach
Social media marketing is not just a hobby; it’s a crucial aspect of your business strategy. The goal is to achieve a return on investment (ROI) for the time and resources you put into creating content. A well-thought-out social media strategy is the fastest path to growing your business, reaching more people, and making a significant impact.
Avoid the “spray and pray” approach. Instead, focus on a strategy that includes lead generation, nurturing, and conversion. This will help you make the most of your social media efforts and achieve your business goals.
Branding and Storytelling
Branding is essential in social media marketing. Your branding should be memorable and resonate with your audience. Think about iconic brands like Nike and McDonald’s—they are instantly recognizable due to their strong branding and memorable stories.
Create a Story Inventory: Document your personal and business stories. This includes your origin story, pivotal moments, and experiences that shaped your business. Having a story inventory will provide valuable content that connects with your audience on a deeper level.
Stories are powerful because they captivate and engage your audience. They stand the test of time and create emotional connections, similar to how we relate to characters in movies. Sharing your stories through content will help build a strong connection with your audience.
Proven Tactics for Attracting Clients
Strong Call to Action: Every piece of content should include a clear call to action (CTA). This tells your audience what to do next, such as clicking a link, signing up for a webinar, or downloading a free resource. Without a CTA, you miss opportunities to drive engagement and conversions.
Know, Like, Trust: Build relationships with your audience by providing valuable content that fosters trust. Just like in dating, you need to nurture your audience before making a proposal. When you provide value first, your CTA will be a natural next step.
The 80/20 Rule: Apply the 80/20 rule to your content. Spend 80% of your content providing value and 20% on making offers. For example, tell a valuable story and include a CTA at the end. This approach helps build trust and leads to conversions without being too aggressive.
Conclusion
To succeed with social media marketing, focus on lead generation, lead nurture, and lead conversion. Implementing these objectives and using tactics like strong calls to action and storytelling will boost brand loyalty and sales. If you want to learn more about creating content that converts into cash flow and builds a loyal audience, click the link below for free access to my next training. See you there!
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