Business

People Don’t Buy Cheap—They Buy Value: Why Underpricing Could Be Hurting Your Brand

Mandela Oct 3, 2024, 3:52 PM

Underpricing might seem like a smart strategy to lure customers. After all, if you offer something for less than everyone else, you’ll win, right? But here’s the reality check: People don’t buy products because they are cheap; they buy them because they see value. The notion that a lower price will automatically bring more sales is a dangerous misconception.

Business

Your Product Doesn’t Need to Be Perfect—It Just Needs to Sell

Mandela Sep 23, 2024, 11:34 PM

You’re sinking time, energy, and resources into trying to craft something that may never be “perfect” in your eyes. Meanwhile,...

Business

From Frustration to Fortune: How to Endure the Pain of Investing and Reap the Ultimate Rewards

Wynne M. Sep 19, 2024, 9:44 PM

The world tells you that you can achieve financial independence, that you can retire early, that the riches are within...

Business

We Are Not Poor- We Are Just Not Productive Enough

Mandela Sep 13, 2024, 6:51 PM

In Africa, the phrase "We are not poor" often gets brushed aside as a mere motivational catchphrase. Yet, it carries...

Business

Why ‘Who Will Buy?’ Is the Uncomfortable Question Every Successful Business Owner Needs to Face

Magala Aug 31, 2024, 9:47 PM

Every business owner is driven by one relentless question: “Who will buy?” It might sound simplistic, but beneath its surface...

Business

20 Unique and Unusual Businesses That Exist Only in Africa

Magala Aug 15, 2024, 10:49 PM

Africa’s entrepreneurial landscape is filled with businesses that are not just innovative but also downright surprising. These ventures are often born out of necessity, cultural peculiarities, or resourcefulness, leading to enterprises you won't find anywhere else. Here’s a deep dive into 20 of the most unexpected businesses that exist in Africa, showcasing the continent's unique blend of tradition, creativity, and adaptability.

Business

Don’t Go into Farming Unless You Know Where and How to Sell Your Produce

Magala Aug 7, 2024, 10:46 PM

Farming is a challenging yet a very rewarding and fulfilling endeavor. However, it's not just about planting seeds and watching...

Business

Launching a Bar in Africa: Key Considerations for Entrepreneurs

Magala Aug 5, 2024, 11:30 PM

Imagine the vibrant hum of conversations, the clinking of glasses, and the soulful beats of music creating an atmosphere where...

Business

How to Start a Bike Rental Business in Africa: A Comprehensive Guide

Magala Aug 5, 2024, 10:42 PM

Imagine the wind in your hair, the freedom of the open road, and the sense of adventure that comes with...

Business

How To Market Your Business On Social Media

Magala Aug 3, 2024, 11:06 PM

If you want more eyes on your business and increased sales in your bank account, social media marketing is the...