Business

Stop Wasting Time: 10 Brutal Signs You’re Selling to the Wrong People

Mandela Dec 29, 2024, 12:34 AM

Let’s face it—selling is hard. But nothing is more frustrating than pouring your heart (and marketing budget) into people who will never buy from you.

Business

Stop Chasing Customers—Let Them Find You: The Power of Being Predictably Present

Mandela Dec 26, 2024, 7:52 PM

We eat at the same restaurants, shop at the same stores, and even take the same routes to work. This...

Technology

How to Buy Crypto on Binance: Simple Steps to Start Trading and Realize Your Gains

Magala Dec 13, 2024, 8:48 PM

Getting started with cryptocurrency investing may seem daunting, but with a platform like Binance, you can dive into the world...

Business

Solve Your Customers’ Needs—That’s All: Why Pleasing Them Could Destroy Your Business

Mandela Dec 11, 2024, 11:41 AM

So, let this sink in: your customers are not your friends. They’re your partners in a transaction. They come to...

Technology

The Attention Gold Rush: How to Stay Seen in the Digital Chaos

Mandela Dec 5, 2024, 3:09 PM

The digital age has thrown us into a paradox of abundance. Never before have so many people had the power...

Business

Forget the Big Shop Dream: How Africa's Small Businesses Thrive with Pop-Ups and Mobile Setups

Mandela Nov 28, 2024, 12:13 PM

Let’s face it: Africa is not an easy market. Cities are chaotic, infrastructure can be unreliable, and consumer habits change as quickly as the winds. Literally. Operating in pop-up or mobile formats isn’t just smart—it’s survival. It’s the difference between going broke while waiting for customers to find you and thriving because you’re where the action is.

Business

The Death of Stocks: Why Governance Tokens Will Rule the Future

Magala Nov 21, 2024, 10:32 AM

The financial world is shifting beneath our feet, and not everyone is paying attention. For centuries, stocks and shares have...

Business

If You Don’t Love It, Don’t Do It: Why Passion is the Key to Business Success

Magala Nov 3, 2024, 10:35 AM

We live in a world where businesses pop up like mushrooms after rain. But take a moment to peel back...

Business

Common Registration Pitfalls: Why Sole Proprietorship is Often the Best Choice for African Startups

Mandela Oct 24, 2024, 10:42 PM

One of the most significant choices any new entrepreneur faces is what kind of business structure to adopt. For many,...

Business

How Over-Regulation Pushes African Entrepreneurs into the Informal Economy

Magala Oct 22, 2024, 11:05 AM

A small farmer in Uganda, for instance, may have the potential to expand his agricultural business, but the complexity and...