Business

If You Don’t Love It, Don’t Do It: Why Passion is the Key to Business Success

Magala Nov 3, 2024, 10:35 AM

We live in a world where businesses pop up like mushrooms after rain. But take a moment to peel back the shiny surface of those initial press releases and flashy launch parties, and you’ll find a sobering truth: most businesses fail. Why? Not because the idea wasn’t clever, the plan wasn’t solid, or the market wasn’t ready—but because the founder’s heart wasn’t truly in it.

Business

Common Registration Pitfalls: Why Sole Proprietorship is Often the Best Choice for African Startups

Mandela Oct 24, 2024, 10:42 PM

One of the most significant choices any new entrepreneur faces is what kind of business structure to adopt. For many,...

Business

How Over-Regulation Pushes African Entrepreneurs into the Informal Economy

Magala Oct 22, 2024, 11:05 AM

A small farmer in Uganda, for instance, may have the potential to expand his agricultural business, but the complexity and...

Business

People Don’t Buy Cheap—They Buy Value: Why Underpricing Could Be Hurting Your Brand

Mandela Oct 3, 2024, 3:52 PM

Underpricing might seem like a smart strategy to lure customers. After all, if you offer something for less than everyone...

Business

Your Product Doesn’t Need to Be Perfect—It Just Needs to Sell

Mandela Sep 23, 2024, 11:34 PM

You’re sinking time, energy, and resources into trying to craft something that may never be “perfect” in your eyes. Meanwhile,...

Business

From Frustration to Fortune: How to Endure the Pain of Investing and Reap the Ultimate Rewards

Wynne M. Sep 19, 2024, 9:44 PM

The world tells you that you can achieve financial independence, that you can retire early, that the riches are within your grasp, yet the reality is a different story. The path to financial success is not a sprint, but a marathon. And like any marathon, the beginning can be the most grueling, most discouraging part of the race.

Business

We Are Not Poor- We Are Just Not Productive Enough

Mandela Sep 13, 2024, 6:51 PM

In Africa, the phrase "We are not poor" often gets brushed aside as a mere motivational catchphrase. Yet, it carries...

Business

Why ‘Who Will Buy?’ Is the Uncomfortable Question Every Successful Business Owner Needs to Face

Magala Aug 31, 2024, 9:47 PM

Every business owner is driven by one relentless question: “Who will buy?” It might sound simplistic, but beneath its surface...

Business

20 Unique and Unusual Businesses That Exist Only in Africa

Magala Aug 15, 2024, 10:49 PM

Africa’s entrepreneurial landscape is filled with businesses that are not just innovative but also downright surprising. These ventures are often...