Publyfy employs a detailed and transparent system to count article reads, ensuring accurate monetization for writers and fair value for advertisers. Its method filters out fraudulent views and validates genuine user engagement.
Reads: This is the number of times your article has been read through. On publyfy article "Reads" are referred to as "Hits". Note that Hits/Reads are different from article "Views" which are simply number of times a person clicks on your article.
Here is the detailed criteria:
1. Unique Visitors
Publyfy tracks unique visitors through their IP addresses and browser cookies. Each visitor is counted only once per article within a specified timeframe, typically 24 hours. This ensures fair attribution without inflating read counts from repeat views.
2. Time-Based Engagement
Reads are validated based on time spent on the article. For a view to count:
Visitors must remain on the page for a minimum duration tailored to the article's word count.
This filters out accidental clicks or users who quickly leave the page.
3. Bot and Fraud Detection
To maintain integrity, Publyfy actively identifies and excludes non-human traffic using:
CAPTCHA Verification: Systems like reCAPTCHA v3 assess whether a visitor is a human, using behavioral patterns.
Behavioral Algorithms: Anomalies such as rapid page refreshes or mass traffic from a single source are flagged and excluded.
4. Ad Block and Proxy Filters
To support ad-based monetization:
Visitors using ad blockers are excluded unless they opt for alternatives like ad-free subscriptions.
Traffic from VPNs, proxies, or dynamic IP addresses is scrutinized to ensure views come from genuine users.
5. Technical Compatibility
Only views from visitors meeting certain technical conditions are counted:
JavaScript Enabled: Necessary for proper session tracking.
Cookies Active: Ensures unique visitor identification and prevents duplication.
Stable Connection: Sudden page exits or incomplete loads do not qualify as valid reads.
6. Transparent Metrics
Publyfy offers creators and advertisers detailed insights through its dashboard, including:
- Verified read counts by location and time.
- Engagement metrics like time spent on articles.
- Exclusions due to bots, proxies, or other invalid activity.
Publyfy’s system prioritizes genuine engagement, filtering out fraudulent views while ensuring writers and advertisers receive accurate metrics. This commitment to transparency and fairness sets Publyfy apart in the content monetization space, fostering trust among all stakeholders.
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