Business

People Don’t Buy Cheap—They Buy Value: Why Underpricing Could Be Hurting Your Brand

Mandela Oct 3, 2024, 3:52 PM

Underpricing might seem like a smart strategy to lure customers. After all, if you offer something for less than everyone else, you’ll win, right? But here’s the reality check: People don’t buy products because they are cheap; they buy them because they see value. The notion that a lower price will automatically bring more sales is a dangerous misconception.

Business

Your Product Doesn’t Need to Be Perfect—It Just Needs to Sell

Mandela Sep 23, 2024, 11:34 PM

You’re sinking time, energy, and resources into trying to craft something that may never be “perfect” in your eyes. Meanwhile,...

Business

From Frustration to Fortune: How to Endure the Pain of Investing and Reap the Ultimate Rewards

Wynne M. Sep 19, 2024, 9:44 PM

The world tells you that you can achieve financial independence, that you can retire early, that the riches are within...

Business

We Are Not Poor- We Are Just Not Productive Enough

Mandela Sep 13, 2024, 6:51 PM

In Africa, the phrase "We are not poor" often gets brushed aside as a mere motivational catchphrase. Yet, it carries...

Business

Why ‘Who Will Buy?’ Is the Uncomfortable Question Every Successful Business Owner Needs to Face

Magala Aug 31, 2024, 9:47 PM

Every business owner is driven by one relentless question: “Who will buy?” It might sound simplistic, but beneath its surface...

Business

20 Unique and Unusual Businesses That Exist Only in Africa

Magala Aug 15, 2024, 10:49 PM

Africa’s entrepreneurial landscape is filled with businesses that are not just innovative but also downright surprising. These ventures are often born out of necessity, cultural peculiarities, or resourcefulness, leading to enterprises you won't find anywhere else. Here’s a deep dive into 20 of the most unexpected businesses that exist in Africa, showcasing the continent's unique blend of tradition, creativity, and adaptability.

Business

How to Successfully Invest in Crypto: A Comprehensive Guide for Beginners

Riyo Trading Dec 8, 2023, 8:14 PM

Ever wondered why everyone's talking about cryptocurrency? Imagine turning spare change into substantial wealth. This guide is your key to...